Why Should I Join This Project?
Protect your fundraising program in 2009…
Join McPherson Associates’ national E-Mail Append Project
* Add your donors’ e-mail addresses to your records – with their permission – for less than 30 cents each. Every address is guaranteed deliverable and you pay only for confirmed matches.
* E-mail contact improves donor retention, supports direct mail, boosts online contributions, promotes repeat visits to your website – and cuts the cost of communicating with donors.
* Custom e-mail, with your brand and your approval, confirms donors’ permission before you receive the names.
* Append process is managed by the nation’s most respected service, FreshAddress, Inc., and coordinated by McPherson Associates, Inc., to give you volume pricing and best practices.
* Pre- and post-append webinars are included, to answer your questions and compare ideas on maximizing the value of your new e-mail addresses
* Appended addresses can be securely imported to your offline database (Blackbaud, Team Approach, etc.) or to your online
e-mail database (Convio, Kintera, etc.)
* FreshAddress, Inc. is constantly adding new e-mail addresses, so even if you have appended before, you will add still more
e-mail addresses to your file.
* Convenient quarterly schedule allows you to add e-mail addresses for your whole donor file at once, or in stages.
** It’s thrifty, green and very smart fundraising.
|
“We more than doubled
our number of email
addresses…Now we have
e-mail addresses on over
half our members.“
—David Preston
Director of Membership
Twin Cities Public Television
“Who knew increasing my
e-mail address file by nearly
50% would be so easy! The
opportunity to communicate
to these donors through this
medium is worth every cent“
—Clint Walz
Membership Director
Wisconson Public Television
|
