About McPherson Associates, Inc.
 

 
 

Our mission is simple - help America's non-profit organizations achieve maximum public support through distinctive, high-performance marketing and fund raising programs.

We are dedicated professionals specializing in marketing and communications, direct response, consumer research, interactive technology and creative services. We use print and broadcast media, direct mail and the Internet to reach and motivate our clients' prospects and loyal supporters.

We come from education, conservation, civil rights movements, public broadcasting, and the arts, and we are united in a few strong beliefs...

  • Targeting should be based on prospects' interests and behavior, not guesswork
  • Direct marketing should be fresh and creative, never boring
  • A Web site should reflect a client's mission and culture
  • Work with clients should be a mutually stimulating partnership, governed by thoughtful planning, a spirited exchange of ideas, and a sense of purpose.

We are dedicated to providing, as one client said, "Custom work in an off-the-rack world." Over the years, we've taken on sacred cows, challenged assumptions, and led a crusade for creativity and innovation on behalf of some of the nation's leading organizations. Let us hear from you. You never know where it will lead.

 
 
 

Want to learn more about McPherson Associates? Drop us an e-mail