Our Capabilities
McPherson Associates’ Direct Mail, Design, Data and Online Capabilities
It takes a big, diverse network to provide a turn-key program. Your McPherson Associates account manager has a close-knit, nation-wide group of vendors and specialists to help turn your strategy into affordable fundraising campaigns that appeal to donors - and work for you.
We carefully select each facility and specialist, and maintain long-term relationships. Why? To give you reliable delivery of high-performance tools for your fundraising program. We conduct an aggressive program for training among vendors, McPherson Associates professionals and our clients. As new techniques are tested, we want you to know about them – and never be behind the curve.
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International Data Management, Ohio – IDMI specializes in providing full-service database management services for a multitude of non-profit organizations. These turn-key services involve IDMI actively maintaining and managing all of the inflows and outflows of the data, keeping the master file de-duped and up-to-date, providing complete donation response processing (caging, data entry, and 24-hour receipting), merge/purge and house file selects, light premium fulfillment, customized reporting, list rental fulfillment, demographic overlays, comprehensive file audits, NCOA processing, among other services. |
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Mail America Communications, Virginia and Texas – Mail America Communications has produced over 40 million pieces of mail for McPherson Associates’ clients, from large, familiar direct mail formats to small, results-enhancing “genuinely penned” personal packages. Each mailing is subject to quality-controls that are setting standards for the industry. Printing, personalization, lettershop and data processing divisions allow your McPherson Associates account manager to give you state-of-the-art production. MAC and McPherson Associates share a dedication to simplifying the management of projects, providing a customer service team unlike any other. |
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Specialized Fundraising Services, South Carolina – SFS has provided strategic mailing list services to McPherson Associates for over 7 years. Offering industry-wide list research, prospect list planning, brokerage, list management and analysis, SFS has developed a proprietary database which tracks tests and long-terms trends for McPherson Associates mailings. Your account manager will help create a mailing list plan driven by your budget, goals and performance benchmarks. |
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20/10 Solutions, Pennsylvania –Web, print and multi-media designers at this award-winning studio work side-by-side with fundraising strategists and copywriters at McPherson Associates to build eye-catching communication including micro-sites for the web, fresh e-communications tools, and design mail appeals, annual reports, print ads and publication advertisements. |
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Schultz Design Group, Pennsylvania – The Schultz Design Group specializes in high-end direct mail design and graphic services. McPherson Associates account managers work with Schultz designers to transform broad concepts into fundraising appeals that quickly grab a donors’ attention and deliver the message in a clear, clean and classy way. |
Staying on top is easy and clear. McPherson Associates clients use an online Program Management Page for 24/7 access to monitor the status of all projects, check on due dates and track their costs.
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