Online Integrated Fundraising
You’ve invested in technology, re-designed your website, made e-mail part of your fundraising, created a Facebook page and put your URL on everything. You’ve been to conferences, read articles and endured hours of meetings about forms and e-mail frequency. Now your fundraising growth depends on even newer technology.
Should your online fundraising appeals fit in? Or stand out? [Back to top]
We’ll help maximize your website and online fundraising by converting more website visitors into donors. An Online Fundraising Audit will probe strategy, messages, navigation, forms and search optimization.
We will work with you and your technology team to create a micro-site for fundraising, stewardship or your campaign that represents your organization for what it is – a cause worth supporting during a major appeal. What paths are prospects following and where can new appeals become part of their journey?
Your e-mail appeals and communications shouldn’t be on auto-pilot. We’ll take a look at your targeting, frequency, messaging and layouts to increase giving and engagement.
We’ll work with you, your tech team or ASP to develop simple, measurable tests to increase the size of online gifts, generate more e-subscribers, and find more new donors. We’ll help identify key trends and opportunities buried inside the mountain of information from Google Analytics, ASP reports or your internal data. We’ll help you test search advertising whether it’s paid or free. We’ll help you squeeze maximum value from your technology, whether you use a comprehensive service like Blackbaud, or function-focused tools like Constant Contact or iContact.
Are the costs and performance of outside direct mail prospect lists starting to worry you? [Back to top]
Next Generation Fundraising developed DonorPath™ to tackle the challenge of high mail costs and the potential in creating your own prospect lists. We will help you use your website to create large, qualified lists of prospects to supplement your direct mail donor acquisition efforts – and develop an e-mail welcome series, direct mail appeals or phone scripts to convert prospects to active donors. New strategy, better ROI. Sound like a plan?
You’re on Twitter, Facebook and YouTube. Now you’re worried you need to do more with mobile phones. [Back to top]
We’ll help you work with mobile phone fundraising technology providers like Mobile Accord and Mobile Commons, from strategy and planning to message development and testing. Should you be texting to ask for gifts, to engage donors or to build a prospect base? What’s the e-mail strategy for following up? And how will you use the results to add a new layer to your program? Like all our fundraising tools both online and off, Next Gen understands that mobile phones have a unique role in serving and motivating donors. We can help create a mobile program that fits your organization’s style and needs.
You know there’s a lot more technology in your fundraising future. Let’s take the next step together.