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With travel budgets down and travel costs rising more
and more, it is likely a number of organizations were
not able to attend either the 2009 Convio Summit or
Blackbaud’s Nonprofit Conference in November.
No worries, McPherson Associates has gathered the top
five take-aways our associates noticed so although you
may not have been there in person, you can still take
part in the conference – albeit virtually.
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| Top Take - Aways |
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| 2009
Convio Summit |
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- One email is not a successful
fundraising campaign – If you raise
money on one email with open rates around 15-20%,
imagine how much you can raise if you take names
who did not take action, or did not open or click-through,
on the first email, and email them again, and do
it again a few days later. This maximizes impressions,
thus lifting response rates.
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- It all starts with messaging
– This is something that I hope any recipient
of our e-Newsletter knows well, as McPherson Associates
has been operating on this since inception. No matter
the channel you use – be it the internet,
mail, phones or social networks – it is a
strong and consistent messaging funneled through
whatever channels your constituents use that raises
responses.
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- Convio will start supporting
PayPal and Drupal in 2010.
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| 2009
Blackbaud Conference for Non Profits |
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- Stop SHOUTING! –
The Chesapeake Bay Foundation conducted a nifty
little test. They set-up two Twitter accounts –
one designed to have a conversation, the other shouting
institutional messages. At the end of the test,
the conversation account had more than three times
as many followers. Follow them at twitter.com/chesapeakebay.
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- Even if it isn’t
broken, shouldn’t we fix it anyway?
– Having a successful program/initiative doesn’t
mean you can put it on auto-pilot. Successful non-profit
fundraisers continually test new ideas, formats,
messages, etc.
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- Your E-Newsletter
– Will be read by 58% of the readers in the
first 9 hours, by 75% of the readers in the first
28 hours, and the remaining people will read it
over the next several days. What’s the lesson?
Send it again to people who haven’t opened
it.
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- Your Mission Statement
– It is a guiding force for your
organization, but does it really need to be on your
home page? When was the last time you went to an
organization’s web site searching for their
mission statement?
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Other Recent Articles:
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You snooze, you lose
Why bother with social networks?
January 2010
Where are all the new donors?
Nov/Dec 2009
Make then an offer they can't refuse...
Fake nuns, donkeys and your strategy
for 2010
October
2009
Content vs. Usability
The Replies Have It
Think Inside the Box
We Said Surprise Us - They did.
About McPherson Associates
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