McPherson Associates, Inc. can significantly increase financial support for your nonprofit organization by insightful targeting, fresh communications strategies and probing analysis.

Our firm is pioneering new ways to use traditional media, like direct mail, and we're bringing focus to the permission-based world of the Web. We're motivating a new generation of Americans who will be crucial to philanthropy in the new millennium. Over twenty years of testing the traditional rules of marketing and fundraising have prepared us to help write the new rules.

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