Successful direct mail depends on timing, message, format, cost – and getting to the right person. It is both art and science. A high-performance mail appeal starts with hours of planning and ends with a few critical minutes in the hands of a donor.
Hitting the mark: Mailing lists that work
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Next Generation Fundraising understands that no matter how great your direct mail package, it must reach the right person. Paradysz provides strategic mailing list services to our clients – and we do mean strategic. Every mailing list plan starts with your performance goals – budget, response rate, average gift or other metrics that drive your program.
Feeling aggressive or feeling cautious? Clients are offered choices of investment levels for the year or for a specific mailing. Mail quantities and list targeting are all shaped around the needs of client fundraising programs, and list plans respond quickly to test results or changes in the fundraising climate.
A clear, per-thousand planning fee allows clients to see actual list costs, and means that any savings negotiated by our list specialists will be passed along. We value the same things you do when planning a mailing - transparency and cost-control.
Paradysz uses its proprietary database to track tests and long-terms trends, seasonality, list segments, offers and geography. Paradysz list specialists provide your Next Gen account manager with industry-wide list research, seamless prospect list planning, brokerage, list management and analysis.
Mailing lists, including your house files, flow through International Data Management (IDMI) for merge-purge, state-of-the-art preparation to maximize postal discounts, NCOA processing and more. Accuracy, speed and security are the hallmark of Next Gen mailings prepared by IDMI.
Quality production equals quality performance
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The strategic thinking doesn’t stop when a mail project goes to production. Our vendors have top-to-bottom involvement in offering improvements and economies at every stage of a mailing. Next Gen account managers ask for input from company presidents to the skilled technicians who run the machines on the plant floor.
The people at our facilities know our clients’ data – and they know that every piece of mail is going to someone’s home, to a person who is important to your organization. Our production professionals are proud of their in-depth knowledge of industry mail formats, their ability to produce mailings on time with narrow production windows and their close working relationship with the USPS. It’s easy to see why they feel like members of your team from the start.
Next Gen offers flexible printing and personalization services planned with your donors, your schedule and your budget in mind. From personalized direct mail appeals to fulfillment pieces, from brochures to inserts, our network of vendor partners print and mail more than one billion fundraising pieces for nonprofits annually.
Our full-service capabilities include web and sheet-fed printing, laser personalization and multiple match capability, data processing, envelope conversion, lettershop and mailing services, variable digital printing, and even specialized handwriting technology.
We can connect your mail to the USPS – and reach your donors and prospects – in an affordable and timely fashion no matter where they live.
All Next Gen vendor partners adhere to the strictest OSHA and industry standards. We have a job to do, but we believe in leaving the smallest environmental footprint possible in executing our work for you.
In addition to executing a smart, effective mail program, our vendors contribute their thinking and experience when we conduct a review or audit of a fundraising program, or provide client training. They don’t just see themselves as production specialists – but as fundraisers who know how to use some spectacular equipment for a good cause!
Next Gen clients use an online Program Management Page for 24/7 access to monitor the status of all projects.