McPherson Associates, Inc.
McPherson Associates, Inc.
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Order Digial Giving on Amazon.com Today

What others have said:

“I’ve seen the future; it’s previewed in Digital Giving…”
– Ken Burnett, author of Relationship Fundraising and The Zen of Fundraising

“Vividly and candidly shows the potential of technology…a must-read
primer on managing relationships with donors.”
– Shannon Murray, Director, Cornell Silicon valley

“Well-written and insightful…read Digital Giving and take action!”
– Bernard Ross, author of Breakthrough Thinking for Nonprofit Organizations

“Digital Giving challenges nonprofit leaders to seize the opportunity of new media…”
– Paula Kerger, President, PBS

With chapters like these, no wonder people
are talking about Digital Giving...

Three Whopping Big Trends, Ready or Not

Succeeding on "Web 2.0" - Whatever the Heck That Is

Citizen Journalism - Did Someone Just Change the Channel?

It's Not Just Search, it's a Quest: Why Google is a Verb

Democracy, Social Networks, and the Demand To Be Heard

Here Come The New Charities

Corporate Philanthropy Will Never Be The Same

Convenience is King - The Power of Making It Easy

Feel Naked Without Your Cellphone? Just Wait.

Bonus Chapter - In Praise of That Lovable Old Mail

"If I Can't Even Keep Up, How Can I Get Ahead?"

Survival or Success - It's Time to Pick One