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Richard
McPherson helps non-profit organizations create
communications strategies that encourage volunteerism,
activism and philanthropy. He served with the Martin
Luther King Center, the Natural Resources Defense
Council and Earthwatch before founding Philadelphia-based
McPherson Associates in 1984.
His
firm has provided communications and fundraising
services to the American Red Cross, The Carter Center,
Planned Parenthood, The Women’s Funding Network,
the National Trust for Historic Preservation, UCLA,
Cornell University, the University of Connecticut,
the Juilliard School at Lincoln Center, Sesame Workshop,
PBS, NPR and many leading public stations throughout
the U.S.
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In
2003 Mr. McPherson’s firm joined the London-based
Management Centre as U.S. partner for its international
network supporting NGOs and government agencies worldwide.
He serves as Communications Consultant to the United Nations
Environment for Europe program in Geneva, Switzerland and
previously helped develop a fundraising program for The
American University in Bulgaria, one of the first Western-style
universities created in Eastern Europe after the fall of
communism.
He
is 2005 Co-Chair of the DMA Nonprofit Federation New York
Conference and an Advanced Workshop Presenter at the 2005
International Fundraising Congress in Amsterdam. He is currently
a faculty member of the New York University Center for Philanthropy
and Fundraising, and an online contributor to The Charity
Channel.
Mr. McPherson has served as advisor to Mrs. Martin Luther
King, Jr., former UN Ambassador Andrew Young and philanthropist-activist
Stewart R. Mott. Mr. McPherson holds a degree from New York
University with graduate study at Harvard University and
was a founding Fellow of the Temple University eBusiness
Institute at the Fox School of Business and Management.
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