| |
 |
|
|
| Race to the Finish Integrated Campaign
|
| UNC-TV |
|
|
|
For their fiscal year-end appeal, UNC-TV sent an HTML e-mail as a follow-up to their direct mail, incorporating the Race to the Finish campaign theme. This theme was also used in their on-air spots and on the Web for a completely integrated online and offline effort.
|
|
|
|
|
|
|
 |
|
|
|
