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The rules are new and still changing, the opportunities vast but
often unclear. Online fundraising rewards creativity, integration
and bold vision – which is exactly our goal for your program.
Maximizing Online Resources
• Strategy and revenue growth planning
• Innovation planning including social network strategies,
virtual chapters, house parties and virtual events
• Search testing and maximization
• Training and coaching for online managers (Sign
up for e-mail training reminders)
Online Fundraising Services
• New donor and member acquisition programs
• Integrated e-mail programs to support mail, phones and
events
• Online mid-level and sustainer programs
• E-mail list development
• Opt-in e-mail appending with partner FreshAddress.
Creative Services and Support
• Website, micro-sites and campaign site design
• E-mail development and testing
McPherson Associates works closely with America’s leading
ASPs - Convio, Kintera and Blackbaud’s Net Community. We
share ideas with these and other technology leaders, evaluate
results and provide joint training to help clients increase their
own capacity.
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