In celebration of Earth Day 2008, McPherson Associates is proud to announce our 2008 Eco-campaign, a direct marketing initiative aimed at delivering strong results through messaging and materials that are environmentally-friendly and promote sustainability.
The campaign will provide your organization with messaging and premiums that highlight efforts by nonprofits that support education and awareness of the need for environmental sustainability.
It’s easy – simply call or e-mail us for more details and samples. Then complete the order form and we’ll take it from there.
Versions for add gift, acquisition and lapsed/renewal mailings are available right now.
What is Included?
- Direct Mail Strategy & Messaging
- Direct Mail Copy & Design
- Plant-a-Tree incentive to give
- Eco-tote premium
- Companion E-mails
What is the Schedule?
Orders are being taken through July 15 for mailings to take place on your schedule between September and December.
How Does It Work?
Simply call or e-mail us at the contact info below and we will send you the Eco-campaign order form and a complete schedule. A McPherson Associates account manager will work with you personally to ensure all deadlines are met and all items are customized for your needs (i.e. scanlines, signatures, etc).
Plant-a-Tree Incentive
The Plant-a-Tree incentive costs typically less than 50 cents – a small investment for an immediate contribution. Trees are planted as part of a natural reforestation program, and are always indigenous. You can certify to your donors and members that a sapling has been planted, thanks to their contribution. Use Plant-a-Tree incentives for prompt renewal and cut your cost of reminder mailings or calls. Use them for increasing gifts, responding to a challenge or becoming a new member. The choice is yours.
What Does It Cost?
Pricing of the Eco-mail package will be competitive with current direct mail controls used by most nonprofits. Prices may vary based on the number of participants, so talk with your colleagues and get them interested in the McPherson Eco-campaign.
GO GREEN TODAY –
YOUR DONORS AND PROSPECTS EXPECT IT!
For More Details Including Pricing and Scheduling
or to Receive an Order Form:
Contact Tim Oleary, Vice President,
McPherson Associates
610-640-1555 x108 toleary@mcphersonassociates.com
or Laura Hallar, Account Coordinator,
McPherson Associates
610-640-1555 x102 lhallar@mcphersonassociates.com
