Monday 6/18/2007

Breakfast Served at 8:30 a.m.

9:00-9:30 Opening Remarks

-Presenter: Dick McPherson-

9:30-10:45 You Show Us Yours (Results) and We’ll Show You Ours (New Creative)

-Presenter: The McPherson Team-

This session will share direct mail results from successful Co-op campaigns and take an in-depth look at what’s working in which markets. It will also feature ideas for direct mail tests and new creative designed to lift results and increase revenue.

10:45-11:00 Break

11:00-12:00 Maximizing Convio for Better Results

-Presenter: Natasha Barnum, Convio-

Whether you’re an Avocet, a Bluebird or a Crane, the names given to the three waves of the migration from GetActive to Convio’s platform, this session will outline the timeline and details of the station migration, present enhanced capabilities and strategies and preview upcoming products currently in development.

12:00-1:00 (Lunch Speaker): A Welcome Message from Paula Kerger, PBS President

(Lunch Discussion) A Fresh Look At Telemarketing: Top Ten Questions for Fiscal Year Planning

1:00-2:30 Monumental Challenge – Strategies for Acquiring Members in the Mail

-Presenter: The McPherson Team-

From list selection to segmentation, from offer to format, we’ll explore strategies for lapsed and acquisition programs in the search for enhancing ROI, increasing file size and finding the coveted loyal member.

2:30-3:30 Target Analysis Presents their Passion Model

-Presenter: Erin McHugh Saif, Target Analysis-

The Target Passion Model helps identify both major gift and planned giving leads through data criteria, like age and wealth. Target Analysis Group updates us on the initial tests completed using the Passion Model and how effective the tool was for a variety of organizations.

3:30-3:45 Break

3:45-4:45 Fresh Address, Fresh Approach to E-mail

-Presenter: Marianne DePalma, EIGHT & Rita Allen, Fresh Address-

Often called the “NCOA for e-mail,” e-mail appending and list matching has gained increased attention in the spotlight from major retailers and nonprofit organizations. Designed to help build and update your e-mail address database, this session will explore how these services are being utilized by EIGHT as a way to reduce marketing and donor acquisition costs while at the same time increasing revenue through updated member communication records.

Monday Evening 6/18/2007

6:30 p.m. Semi-Annual Dinner and Schmooze at Jaleo

Enjoy a 5-10 minute walk from the Crystal City Marriott

Tuesday 6/19/2007

Breakfast served at 8:30 a.m.

9:00-10:00 PBS Update from Development & Interactive

While television is not going away soon, the Internet has become the mainstream media of choice for a significant portion of the population. This session explores how PBS is addressing the ever-changing way in which viewers review and create content and what affect this will have on stations across the system.

10:00-10:15 Break

10:15-11:15 Online Fundraising – “Test & Learn Strategies” & other “Good Practices”

-Presenter: Jeff Regen, Vice President of Online Marketing & Communications at Defenders of Wildlife-

Defenders of Wildlife is an organization at the forefront of online fundraising. Jeff Regan, Vice President of Online Marketing and Communications, will show some revealing results from recent online tests and share how they have impacted the adoption of some new “best practices” at Defenders.

11:15-11:45 Digital Giving – How Technology is Changing Charity

Every day we see how new technologies are changing the way people learn the news, connect, share stories, pursue interests, spend money and sound off about their opinions. This short discussion will share how these activities can determine the success of nonprofit organizations competing for attention and support, and will preview a summer book you can’t afford to miss.

11:45-12:30 Capital Improvements – Upgrading Your Mid-Level Program

-Presenter: Vera Turner, PBS Development & Kay Tuttle, MPT-

It’s not a secret that a strong Mid-Level program can be a significant source of revenue and a pipeline to major giving. In this session, we’ll hear from Co-op stations on ways to get the most out of your Mid-Level donors and preview the latest toolkit from PBS Development.

12:30-1:30 Lunch Discussion: Engaging the Community: Converting More Viewers into Members

A special Co-op member will join us via phone conference and probe the group with one burning question: “How do I add 10,000 more members next fiscal year?”

1:30-2:00 Stare Down Your Competition – A Peek into your Members’ Mailboxes and Inboxes

-Presenter: The McPherson Team-

What do your members see when they open their mailbox or e-mail? The competition continues to grow, so standing out gets even more challenging. Here is a look at some other non-profit direct mail and e-mail that may give you some new ideas for testing back at your station.

2:00-2:30 Recap/ Action Items

Individual Planning Sessions as scheduled with your McPA account managers, SFS, IDMI, Target and Convio.