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Richard McPherson
President & Creative Director
Richard McPherson helps non-profit organizations create communications strategies that encourage volunteerism, activism and philanthropy. He served with the Martin Luther King Center, the Natural Resources Defense Council and Earthwatch before founding Philadelphia-based McPherson Associates in 1984.
His firm has provided communications and fundraising services to the American Red Cross, The Carter Center, Planned Parenthood, The Women’s Funding Network, the National Trust for Historic Preservation, UCLA, Cornell University, the University of Connecticut, the Juilliard School at Lincoln Center, Sesame Workshop, PBS, NPR and many leading public stations throughout the U.S.
In 2003 Mr. McPherson’s firm joined the London-based Management Centre as U.S. partner for its international network supporting NGOs and government agencies worldwide. He serves as Communications Consultant to the United Nations Environment for Europe program in Geneva, Switzerland and previously helped develop a fundraising program for The American University in Bulgaria, one of the first Western-style universities created in Eastern Europe after the fall of communism.
He is 2005 Co-Chair of the DMA Nonprofit Federation New York Conference and an Advanced Workshop Presenter at the 2005 International Fundraising Congress in Amsterdam. He is currently a faculty member of the New York University Center for Philanthropy and Fundraising, and an online contributor to The Charity Channel.
Mr. McPherson has served as advisor to Mrs. Martin Luther King, Jr., former UN Ambassador Andrew Young and philanthropist-activist Stewart R. Mott. Mr. McPherson holds a degree from New York University with graduate study at Harvard University and was a founding Fellow of the Temple University eBusiness Institute at the Fox School of Business and Management.
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