What’s the value of a breakthrough idea? Or a new constituency uncovered? Or an entirely new strategy that unleashes new support? Like you, we are constantly asking questions aimed at serving and engaging our communities at a higher level.

Questions like these are at the heart of our consulting services. How do we deliver an idea? Our account and project managers provide part strategic perspective and advice, part practical planning, part coaching and then add whatever hands-on assistance is needed. Consulting can be delivered to you in a short, highly focused project, in regular periodic visits or as virtual members of your fundraising team.

Fundraising

• Membership, donor and alumni program audits
• Communications and channel integration strategy
• Special projects and campaigns
• Fundraising program monitoring and management support
• Surveys and opinion studies

Training and Coaching

• New media management
• Board training on direct marketing and Internet trends

European and International Services

• Online fundraising strategy and campaign development, in cooperation with our partners at the London-based Management Centre, including Bernard Ross, author of The Influential Fundraiser.

We have advised national conservation organizations and local arts groups, US universities and international women’s groups, century-old charities and new online start-ups, the United Nations and a US president. We are proud of our diverse client list and continue to look forward to working with a variety of organizations .

McPherson Associates, Inc. • 312 E. King Street • Malvern, PA 19355
Phone (610) 640-1555 • Fax (610) 640-1456