McPherson Associates, Inc.
McPherson Associates, Inc.
CONSULTING
 
 

What’s the value of a breakthrough idea? Or a new constituency uncovered? Or an entirely new strategy that unleashes new support? Like you, we are constantly asking questions aimed at serving and engaging our communities at a higher level.

Questions like these are the heart of our consulting. We deliver part strategic advice, part practical planning, part coaching and part hands-on assistance. Consulting can be delivered to you in a short, highly focused project, in regular periodic visits or as virtual members of your fundraising team.

Fundraising

• Membership, donor and alumni program audits
• Communications and channel integration strategy
• Special projects and campaigns
• Fundraising program monitoring and management support
• Surveys and opinion studies

Training and Coaching

• New media management
• Board training on direct marketing and Internet trends

European and International Services

• Online fundraising strategy and campaign development led by Amsterdam-based Senior Consultant Diana van Maasdijk. Click here to learn more.

We have advised national conservation organizations and local arts groups, US universities and international women’s groups, century-old charities and new online start-ups, the United Nations and a US president. Click here to review our client list.